MARKETING RESEARCH IN THE FASHION INDUSTRY

Authors

  • Ziyada Azimjonovna Sabirova scientific leader dosent, Ph.D
  • Ruzakhon Farkhod kizi Jumaniyazova Ph.D student Tashkent Institute of textile and light industry

Keywords:

marketing research, commercial package, target audience, segmentation, respondent, questionnaire.

Abstract

The article provides information on marketing research in the fashion industry, directions and methods of their implementation, as well as the results of marketing research on the study of customers of the Uzbek leather fashion market.

References

Gerasimov B.I., Mozgov N.N. “Маркетинговые исследования рынка” - M.: Forum, 2011. - 336 s.

Berezin I. “Маркетинговые исследования. Инструкция по применени” - M.: Yurayt, 2012. - 384 s.

Yekaterina Kolina “Маркетинговые исследования”, https://www.kp.ru/

Downloads

Published

2023-01-14

How to Cite

Sabirova, Z. A., & Jumaniyazova, R. F. kizi. (2023). MARKETING RESEARCH IN THE FASHION INDUSTRY. INTERNATIONAL CONFERENCES, 1(1), 403–410. Retrieved from http://erus.uz/index.php/cf/article/view/1185

Issue

Vol. 1 No. 1 (2023): INTERNATIONAL CONFERENCE ON TEACHING, EDUCATION AND NEW LEARNING TECHNOLOGIES 2023/1

Section

Articles