KICHIK VA O‘RTA KORXONALARDA TADBIRKORLIK MARKETINGINING STRATEGIK ROLI
Keywords:
Strategik rol; tadbirkorlik marketingi; tadbirkorlik marketingini qamrab olish; innovatsiya; faol; tavakkal qilish; resurslardan foydalanish; mijozlar intensivligi; qiymat yaratish; bozorni his qilish va jamoaviy ish.Abstract
Ushbu kontseptual maqolaning maqsadi kichik va o‘rta korxonalarda tadbirkorlik marketingining strategik rolini ishlab chiqishdan iborat. Bunga erishish uchun tadbirkorlik marketingining murakkabligi hamda tadbirkorlik marketing jihatlari muhokama qilinadi.
Maqolada ta’kidlanishicha, tadbirkorlik marketingining strategik roli sakkiz o‘lchovni o‘z ichiga oladi, ular tadbirkorlik marketingi nafaqat biznesning uzoq muddatli yo‘nalishini ta’minlash, balki raqobatchilarga nisbatan ustunlikni saqlab qolish uchun resurslar va imkoniyatlarni ham o‘z ichiga oladi.
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