EXPLORING THE LANGUAGE OF ADVERTISING: PRAGMATIC FEATURES OF AD TEXTS
Keywords:
Pragmatics, implicature, speech acts, presupposition, ad texts.Abstract
The language used in advertising plays a significant role in shaping consumers’ perceptions and behaviours. This study aims to explore the pragmatic and statistical features of ad texts and their impact on consumers. The study analyzes the pragmatic features of advertising texts, including speech acts, implicature, and presupposition, and provides examples of their use in advertising. Additionally, the study examines the statistical features of ad texts, such as word frequency and sentence length, and their relationship with consumers’ responses to advertising. The findings of this study contribute to the understanding of the language of advertising and its impact on consumers.
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