MAKROMARKETING VA MIKROMARKETING O‘RTASIDAGI FARQLAR
Keywords:
marketing tizimi, marketingning tarkibiy tuzilishi, mikromarketing, makromarketing.Abstract
Ushbu maqolaning maqsadi marketingni tarkibiy tuzilishi ya’ni mikromarketing va makromarketinglarni o‘rganishdan iborat. Mikromarketingda marketing va reklama harakatlari, strategiyasi hamda rejalari maqsadli iste’molchilarning kichik guruhiga qaratiladi. Makromarketing bu mamlakat miqyosida mahsulotni yaratish hamda uni iste’molchilarga yetkazish jarayonida qatnashadigan faoliyat hamda tadbirkorlarni birlashtiradigan tizimdir.Oddiy qilib aytganda, mikromarketing bu mahalliy doirada marketing faoliyatini tashkillash, makromarketing esa mamlakat miqyosida marketing faoliyatini tashkillashtirishni o‘rganishdan iborat.
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