FACTORS THAT DEVELOP TELEVISION AND RADIO BROADCASTING
Keywords:
broadcasting, television, radio, technological advancements, regulatory frameworks, audience demand, economic factors, content diversity, quality, environmental considerations, IPTV, OTT platforms, digital switchover, spectrum allocation, personalization, interactivity, advertising, subscription-based streaming, content production, diversity and inclusion, environmental sustainability.Abstract
This article explores the factors that contribute to the development of television and radio broadcasting. It examines the various elements that shape the broadcasting industry, including technological advancements, regulatory frameworks, audience demand, economic factors, content diversity and quality, and environmental considerations. The article highlights the influence of factors such as technological innovations like IPTV and OTT platforms, regulatory frameworks governing digital switchover and spectrum allocation, changing audience preferences for personalization and interactivity, economic models such as advertising and subscription-based streaming, emphasis on content diversity and inclusion, and the growing focus on environmental sustainability. Understanding these factors is crucial for broadcasters and industry stakeholders to adapt to evolving trends and meet the needs of modern audiences.
